Ep 128 - Money Confidence: Building Ethical & Impactful Businesses with Audrey Heesch

Season #3

Hey Shifters!

Money can be scary for entrepreneurs - especially when we're trying to make an impact while also making a profit. Ever feel guilty about charging what you're worth? Or maybe you're avoiding looking at your books altogether? (I've been there!)

That's why I'm thrilled to share my conversation with Audrey Heesch, the self-proclaimed "quirky money lady" and founder of The Graceful Penny. She's on a mission to help entrepreneurs build financial confidence without sacrificing their values.

In this episode, we dive into:

  • The four pillars of financial wellness for business owners
  • Why separating business and personal finances is absolutely crucial (and how to start)
  • Common money mistakes entrepreneurs make - and how to avoid them
  • How to view budgeting as a tool for expansion rather than restriction
  • When you actually need to start thinking about detailed budgets (hint: it might not be right now)
  • Why it's never too early to get professional help with your books

 

🎁 FREE RESOURCE

Download Audrey's financial tracker spreadsheet to start getting clarity on your numbers! It's beginner-friendly and designed to help you build confidence with your finances. And it includes a demo. Get it here: https://thegracefulpenny.podia.com/financial-tracker

 

About Audrey: Audrey Heesch started her accounting journey at age 14 when her mom handed her a laptop and checkbook and said "figure it out." Today, she helps entrepreneurs infuse financial literacy and ethics into their businesses through The Graceful Penny. Her mission is to help business owners make money confidently while creating positive impact in the world.

 

Keep making progress on what matters most to you!

 

-Elise

 

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