EP 097: What's essential in life and business with Michelle Mazur

====================

Episode Title: What's Essential in Life and Business with Michelle Mazur

Welcome back, Shifters! 🌟

This week we're diving into messaging and marketing essentials with the amazing Michelle Mazer.

Michelle's journey is an inspiring testament to the power of clear messaging in business.

**Michelle's Mission**

- Tired of web celebs over-promising and under-delivering, Michelle is here to spotlight real experts who deliver results.

- Her goal? Flood the zone with incredible experts who transform businesses for the better!

**Elise's Aha Moment**

- Michelle's consistent messaging caught Elise's attention and led to an impactful partnership.

- A reminder that every piece of content should serve a purpose in your marketing strategy.

**Minimum Viable Marketing Message (MVMM)**

- Phase 1: Growing your audience - Capturing attention from those who don't know you exist.

- Phase 2: Engaging - Guiding them to diagnose their problems and dispel misconceptions.

- Phase 3: Offering - Inviting them into the sales process with a clear framework and client stories.

**Michelle's Personal Journey**

- A profound shift in Michelle's life led her to reevaluate priorities.

- "Minimum Viable Michelle" - Clearing non-essential tasks to focus on core business elements.

- A lesson in recognizing circumstantial overwhelm and prioritizing the essentials.

**Next Steps with Michelle**

- Join the Expert Up Club's Open House for an insider's look at transforming your messaging and marketing. drmichellemazur.com/openhouse

Remember, it's not about doing it all; it's about doing what matters most. Keep making progress on what counts! 💪

And if it's all feeling like a bit too much for you right now, be sure to reach out. I'm most responsive on email: [email protected]